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Perspectives in Health. Volume 10, Number 2, 2005

Bird Flu:
Communicating the Risk
by Peter M. Sandman and Jody Lanard

Many experts believe that avian influenza is a time bomb for human health. But how to deal with the many uncertainties surrounding the issue? Two leading risk communication experts give their best advice on sounding the alarm about what might be the next great flu pandemic-or not.


First Word
Risky business

Last Word
The gift of blood

Photo to the left:
A man wearing a protective mask walks past a newsstand during an outbreak of SARS in Hong Kong in May 2003. The World Health Organization (WHO) warned that SARS could be a wakeup call for a potentially much more dangerous influenza pandemic
Photo © Peter Parks
AFP/Getty Images

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