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The World Blood Donor Day 2015 will take place on June 14th with the theme"Thank you for saving my life".  The global host for this event is China, and for the Americas, is Brazil.  The primary objectives are to thank blood donors who save lives every day through their blood donations and strongly encourage more people all over the world to donate blood voluntarily and regularly with the slogan "Give freely, give often. Blood donation matters."

The campaign aims to highlight stories from people whose lives have been saved through blood donation, as a way of motivating regular blood donors to continue giving blood and people in good health who have never given blood, particularly young people, to begin doing so.

Transfusion of blood and blood products helps save millions of lives every year. It can help patients suffering from life-threatening conditions live longer and with higher quality of life, and supports complex medical and surgical procedures. It also has an essential, life-saving role in maternal and child care and during man-made and natural disasters. 

One hundred percent of donated blood should come from unpaid volunteers.  In recent years some Caribbean islands have shown a significantly improvement to increase voluntary non remunerated donors. However, of the 41 countries and territories in Latin America and the Caribbean, only 12 have achieved this benchmark.  The Pan American Health Organization  and their Member States are working diligently to improve Universal Access to safe blood through the new Regional Plan of Action 2014 - 2019, where one the main priorities is to achieve 100% voluntary blood donation.

The objectives of this year's campaign are to: 

  • thank blood donors for their life-saving donations;
  • promote regular voluntary unpaid blood donation;
  • create wider public awareness of the need for regular voluntary blood donation; 
  • focus attention on donor health and the quality of donor care as critical factors in building donor commitment and a willingness to donate regularly; and
  • persuade ministries of health to show their appreciation of regular voluntary unpaid donors and provide adequate resources to provide quality donor care.