To promote and harmonize criteria for medicines promotion as a contribution to the rational use, within the scope of health policies in the Americas.
Broaden and strengthen the consciousness and responsibility related to medicines promotion.
- To provide mechanisms and criteria to identify irregularities and demonstrate the most used market strategies of medicines promotion in the American countries.
- To provide information and analysis about regulation, implementation and monitoring related to medicines promotion.
- To promote educational activities and programs related to medicines promotion aimed at health professionals, potential and effective consumers.
- To evaluate the operation and impact of the activities of the WG.
Members of the Medicine Promotion Working Group
- Termo de Referência. Grupo de Trabalho em Promoção de Medicamentos (only in Portuguese)
- Red PARF. Grupo de Trabalho em Promoçao de Medicamentos. Plano de Trabalho 2008/2009 (only in Portuguese)
- Grupo de Trabalho em Promoção de Medicamentos. 2006-2007 (Only in Portuguese)