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Mission
To promote and harmonize criteria for medicines promotion as a contribution to the rational use, within the scope of health policies in the Americas.

Vision
Broaden and strengthen the consciousness and responsibility related to medicines promotion.

Objectives

  1. To provide mechanisms and criteria to identify irregularities and demonstrate the most used market strategies of medicines promotion in the American countries. 
  2. To provide information and analysis about regulation, implementation and monitoring related to medicines promotion.
  3. To promote educational activities and programs related to medicines promotion aimed at health professionals, potential and effective consumers.
  4. To evaluate the operation and impact of the activities of the WG.

Members of the Medicine Promotion Working Group

Working Plans

Links of interest

Conferences and Presentations

Technical Documents

Publications


Understanding and Responding to Pharmaceutical Promotion