Mission
To promote and harmonize criteria for medicines promotion as a contribution to the rational use, within the scope of health policies in the Americas.
Vision
Broaden and strengthen the consciousness and responsibility related to medicines promotion.
Objectives
- To provide mechanisms and criteria to identify irregularities and demonstrate the most used market strategies of medicines promotion in the American countries.
- To provide information and analysis about regulation, implementation and monitoring related to medicines promotion.
- To promote educational activities and programs related to medicines promotion aimed at health professionals, potential and effective consumers.
- To evaluate the operation and impact of the activities of the WG.
Members of the Medicine Promotion Working Group

- MERCOSUR: Brazil Vacant (Coordinator)
- COMUNIDAD ANDINA: Elvira Tincopa, Peru
- SICA: Digmara Barban Lores, Cuba
- CARICOM: Sra. Heather E Carter (Drug Inspector)
- NAFTA: Margarita Contreras, Mexico
- ALIFAR: María Angélica Sánchez, Chile
- FIFARMA: José Manuel Cousiño, Chile
- Designated by PAHO/WHO: Carlos Fuentes, Nicaragua

- COMUNIDAD ANDINA:Wilma Teran, Bolivia
- SICA: Edgar Domínguez, Panama
- CARICOM: Mary Louis, Trinidad and Tobago
- NAFTA: Margarita Contreras, Mexico
- ALIFAR: Laura Castellanos, Dominican Republic
- FIFARMA: Héctor Bolaños, Mexico


Working Plans
- Termo de Referência. Grupo de Trabalho em Promoção de Medicamentos (only in Portuguese)
- Red PARF. Grupo de Trabalho em Promoçao de Medicamentos. Plano de Trabalho 2008/2009 (only in Portuguese)
- Grupo de Trabalho em Promoção de Medicamentos. 2006-2007 (Only in Portuguese)
Links of interest
Conferences and Presentations

- Presentation: Promoción de Medicamentos, Dra. Maria Delgado Fagundes (only in Portuguese)

- María José Delgado (ANVISA, Brasil) Presentation (only in Spanish)
- Preliminary Report, Conclusions and Recommendations of the V Conference

